This isn't a post about keyword research for video content on YouTube, but about exploring the ways in which it can be used to find relevant data, information and keywords in topics where you have a low understanding of the services and industry.
Now for an example...
You've just taken on the SEO contract for a private speech therapist based in the UK, and need to carry out industry and keyword research into the sector to best understand the opportunities available, and to structure their in-development website accordingly.
You don't know much about speech therapy, but you've been given some information by your client and now you're on the hunt for keywords. Heading over to the Google Adwords Keyword Tool, you put in "speech therapy" to see what suggestions/volumes are thrown up.
Now although the results displayed by the Google Keyword Tool might be relevant to what you are looking for, they don't provide the bigger picture, which is what you should be looking for.
Now for an example...
You've just taken on the SEO contract for a private speech therapist based in the UK, and need to carry out industry and keyword research into the sector to best understand the opportunities available, and to structure their in-development website accordingly.
You don't know much about speech therapy, but you've been given some information by your client and now you're on the hunt for keywords. Heading over to the Google Adwords Keyword Tool, you put in "speech therapy" to see what suggestions/volumes are thrown up.
Now although the results displayed by the Google Keyword Tool might be relevant to what you are looking for, they don't provide the bigger picture, which is what you should be looking for.